How To Brainstorm Great Brand Names

Coming up with great brand ideas for your company can be tough.

One approach to making the process easier may be to start with research rather than brainstorming.

Here is an introductory exercise to get started. Try writing down the following:

1. Who you are

2. What you stand for

3. What you believe in

4. Your philosophy

5. Your approach

6. Why you matter

Take a moment to really think these things through.

You might be surprised with the answers.



What De Niro Would Tell You about SEO

Today’s tip is courtesy of the legendary Robert De Niro.

He offers one simple piece of advice when it comes to SEO (search engine optimization).

For the purposes of this story let’s assume you are trying to rank highly on Google for a generic category term such as “Accountant Seattle”.

Robert would tell you this…

“Fuhgetttttt about it…”

He might tell you that other people have a 5-10 year head start and you won’t beat them on their turf…

… or that you would be better off running a pay-per-click (PPC) ad campaign on Google Adwords for generic industry terms such as “Accountant Seattle.”

True to his mafia boss characters he might also tell you this…

“Run your SEO and PPC together. Run your PPC first so you can find out which keywords sell the hardest and make the most money [because they are the most specific and have the highest intent]. Then get your people to pump out informational web pages. Tell ‘em if they don’t pump out one page a week it could get ugly…”

The Easiest SEO Technique in the World (That Anyone Can Use)

Theatrics aside, here is an SEO technique that virtually guarantees solid rankings on page one for keywords that have the highest intent (and the least competition):

Produce One Informational Web Page Every Day Or Week.

To make this tactic work you must do the work yourself or invest in delegating or outsourcing it. There is no other way.

It’s a time-consuming, tedious process based on manual labor… and that’s the reason almost no one does it.

At the simplest level SEO is all about the multiplier effects associated with cumulative content production.

You are either pumping out informational web pages or you aren’t. It’s really that simple.

Here is a checklist you can use to determine if any page on your web site is optimized to rank highly on Google:

Informational Web Page Checklist

  • 8-10+ FAQ’s and answers that relate to the search term (each FAQ and answer is 100-300 words+)
  • 16-20+ keyword variations (natural sounding)
  • 500 – 2,000+ words in total (including all FAQ’s and page content)
  • Page title, URL and meta description echo the search term: e.g. “tax write offs for sole proprietor business in seattle wa”
  • Page is linked to directly from somewhere on the home page using a keyword link (e.g. “Tax Write Offs – Sole Proprietorship – Seattle“)

Perhaps this technique seems like a lot of work. It is. But at least you will be building an automated system one step at a time.

Once each informational web page has been completed it becomes a permanent marketing tool. You can’t say that about a cold call or a door knock. They are one-time events that vanish into thin air.

Eventually, you will have enough informational web pages with high enough rankings that you can put your feet up and set everything on autopilot.

But you aren’t there yet, so it’s time to get to work.

By the way – there’s another technique that makes the one you have just learned even more powerful. But I don’t have room for it here, so it will have to wait.

Until next time, have a great day!


P.S. The best time to start producing these informational web pages was 10 years ago. The second best time is today!

P.P.S. If you would like to see an actual template for one of these informational web pages or discuss these ideas in more depth get in touch.

An Unconventional Way To Think About Success (Hint: It Goes In Phases)

“Success isn’t really about achieving your dreams– it’s about having the courage to pursue them in the first place.”

Arlene Dickinson
Serial Entrepreneur & Venture Capitalist
Former Dragon On the CBC’s Dragon’s Den

The major take-away for me from this quote is the idea that success goes in phases.

It’s a complete story with 3 parts.

Beginning, middle and end.

Don’t forget to savor the beginning and the middle.

The ending will come soon enough!

P.S. Some people never make it to the beginning phase, let alone start, so celebrate the courage of people who are daring enough to chase their dreams!