A Two-Part SEO System That (Actually) Works

Obtaining a top 3 ranking in the Google search results is still possible for high-value, high-converting local keywords.

You just have to use the right strategy.

I have used the following two-part SEO system to make dozens of web pages rank number 1-3 on Google for high-value, high-converting local keywords. I have seen it work over and over again if the time horizon is long enough.

Note – the rankings can take a while – anywhere from 6 weeks to 6 months (or more).

If you want faster results e.g. rank in the top spot on Google within 48 hours then consider doing targeted pay-per-click marketing with Google Adwords or Facebook.

Also, if your business is not a high-end local service business (e.g. cosmetic dentist, lawyer, chiropractor) then this system may not work for you.

The System – Part 1 – An Informational Web Page That Answers 8-10+ FAQ’s

  • Target a single keyword e.g. “chimney sweeping dallas” plus dozens of its variations e.g. “chimney sweeping service in Dallas TX” throughout the page content
  • Answer all conceivable questions people might have about their problem, your solution and your company (who, what, when, where, how, how much) on this page
  • Answer as many queries as possible about the keyword and its implications
  • If you answer some (or all) of their questions you may end up overcoming their objections
  • Cross link to other pages on your web site
  • Optimize all on-page SEO elements including: URL, title, meta description, heading tags (H1, H2, H3) and image alt text
  • Include sections for: about us, your contact information and address at the bottom of the page (in addition to your actual “about us” and “contact us” pages on your site)

The System – Part 2 – Home Page Link

  • A keyword link from your home page to the FAQ page e.g. “chimney sweeping dallas” – in the right sidebar or towards the bottom of the home page near the footer

That’s it… a simple two part system for SEO that (actually) works.

If you implement parts 1 and 2 above for niche local keywords (aka long tail keywords) related to a high-end local service business then you should see some good SEO results within 6 weeks to 6 months (or longer). It can sometimes happen faster if you use additional SEO tactics such as link building and content syndication, but I wouldn’t count on it.

In my experience this two-part SEO system actually works, so consider giving it a try!

How To Brainstorm Great Brand Names

Coming up with great brand ideas for your company can be tough.

One approach to making the process easier may be to start with research rather than brainstorming.

Here is an introductory exercise to get started. Try writing down the following:

1. Who you are

2. What you stand for

3. What you believe in

4. Your philosophy

5. Your approach

6. Why you matter

Take a moment to really think these things through.

You might be surprised with the answers.



What De Niro Would Tell You about SEO

Today’s tip is courtesy of the legendary Robert De Niro.

He offers one simple piece of advice when it comes to SEO (search engine optimization).

For the purposes of this story let’s assume you are trying to rank highly on Google for a generic category term such as “Accountant Seattle”.

Robert would tell you this…

“Fuhgetttttt about it…”

He might tell you that other people have a 5-10 year head start and you won’t beat them on their turf…

… or that you would be better off running a pay-per-click (PPC) ad campaign on Google Adwords for generic industry terms such as “Accountant Seattle.”

True to his mafia boss characters he might also tell you this…

“Run your SEO and PPC together. Run your PPC first so you can find out which keywords sell the hardest and make the most money [because they are the most specific and have the highest intent]. Then get your people to pump out informational web pages. Tell ’em if they don’t pump out one page a week it could get ugly…”

The Easiest SEO Technique in the World (That Anyone Can Use)

Theatrics aside, here is an SEO technique that virtually guarantees solid rankings on page one for keywords that have the highest intent (and the least competition):

Produce One Informational Web Page Every Day Or Week.

To make this tactic work you must do the work yourself or invest in delegating or outsourcing it. There is no other way.

It’s a time-consuming, tedious process based on manual labor… and that’s the reason almost no one does it.

At the simplest level SEO is all about the multiplier effects associated with cumulative content production.

You are either pumping out informational web pages or you aren’t. It’s really that simple.

Here is a checklist you can use to determine if any page on your web site is optimized to rank highly on Google:

Informational Web Page Checklist

  • 8-10+ FAQ’s and answers that relate to the search term (each FAQ and answer is 100-300 words+)
  • 16-20+ keyword variations (natural sounding)
  • 500 – 2,000+ words in total (including all FAQ’s and page content)
  • Page title, URL and meta description echo the search term: e.g. “tax write offs for sole proprietor business in seattle wa”
  • Page is linked to directly from somewhere on the home page using a keyword link (e.g. “Tax Write Offs – Sole Proprietorship – Seattle“)

Perhaps this technique seems like a lot of work. It is. But at least you will be building an automated system one step at a time.

Once each informational web page has been completed it becomes a permanent marketing tool. You can’t say that about a cold call or a door knock. They are one-time events that vanish into thin air.

Eventually, you will have enough informational web pages with high enough rankings that you can put your feet up and set everything on autopilot.

But you aren’t there yet, so it’s time to get to work.

By the way – there’s another technique that makes the one you have just learned even more powerful. But I don’t have room for it here, so it will have to wait.

Until next time, have a great day!


P.S. The best time to start producing these informational web pages was 10 years ago. The second best time is today!

P.P.S. If you would like to see an actual template for one of these informational web pages or discuss these ideas in more depth get in touch.