Here are the results from my all-time best Adwords campaign:
Or, if you prefer, here is a screenshot of the data in Excel:
If you would prefer to play in Excel then download the spreadsheet by clicking this link:
The Surprisingly Effective Way I Organize My Adwords Campaigns
Instead of using one campaign for everything I prefer to have 19 separate campaigns for all possible campaign types, ad types and targeting types.
See the above screenshots for proof that I am actually running 19 separate campaigns inside this particular Adwords account.
Using proper campaign names is the easiest way to organize your ad groups.
I prefer to include the campaign type, ad type and targeting type directly in the name of the campaign. This enables me to effectively move between campaigns without wondering what their settings are.
The Exact Naming Method I Use For My 19 Different Adwords Campaigns
Here is the naming method I use for each of my campaigns:
Campaign type (search or display) – ad type (banner or text) – targeting type (keyword, topic, interest)
Here is an example:
Display – Banner – Keywords
You can see more examples for campaign names by looking at the screenshots or spreadsheet above.
What This Means
The business owners and agencies who are able make Adwords work are the ones who run the tightest ship.
Each ad is designed to repel unqualified prospects, and attract only the most qualified prospects in a tightly defined geographic area.
Using this method, every campaign will use a single network type (e.g. search vs. display), targeting method (keywords vs. topics vs. interests) and ad type (banner vs. text) to enable complete control of the budget for all campaigns throughout the day.
Adwords is built for razor-sharp targeting.
If you can learn how to ‘play the game the Adwords way’ you can harness its potential to grow your business by increasing: attention, awareness, interest, desire and action – AAIDA – for your target customer base.
Don’t give up on Adwords as a marketing tool until you’ve worked with someone good who understands how to properly plan, organize and execute highly targeted campaigns that produce results.
Adwords can sometimes have secondary effects that are worth paying for e.g. increasing referrals from existing customers because they see your ad, so be patient and invest for the long term!